Veri Designs specializes in custom prototyping and works closely with fashion designers and retailers to design the most seductive forms made to wear and sell their products.
With recent developments in the industry, it is now quite possible for anyone to have their own custom mannequins. For that to happen, it takes a master of the craft who can provide a shell with a soul. Meet Justin Poole.
He is a designer with the skill and experience to provide the fashion industry with a work of art worthy to wear their works of art, AND provide the manufacturer with a prototype that fulfills the practical needs of production.
For years, Justin has been the prototype go-to-guy for mannequin manufacturers, having worked with them as an independent designer. His prototypes have been put into private-label production by manufacturers on three continents.
Veri is known for sexy, athletic bodies—never not working. Veri new. Veri now. Veri next.
My name is Justin Poole. I started Veri Designs to work directly with fashion designers and retailers. Let’s make some fashion magic. You will get something very special here.
Our name, Veri, is derived from the word verisimilitude. In the arts, it refers to creating just enough for an audience to believe. The word literally means, very believable.
What We Believe
We believe in being true to form. Meaning, we design for the essential truth, not to create replicants.
Design is at the intersection of the practical and the artful. We believe the best design gives equal weight to both.
We believe the difference is in the details. Our process is centered on delivering the details—The Veri 3Details.
We inherited our mastery of details from Classical Realism, as seen in the work of Michaelangelo. Hands-on sculpting is the best way to achieve sublime bodies that sell fashion. We believe a computer generated form is a short-cut—and falls short.
In our hands, the mannequin becomes a bespoke artform worthy to wear your art — fashion.
In a search for a permanent home Veri Designs has relocated to the greater Los Angeles area, in the adorable foothill town called Sierra Madre. Is SoCal the right place to settle down? We will have to get back to you on that.